http://www.estatelegacyvaults.com/legacy/ Helping people take care of the business of their lives more easily and securely and by so doing enlarge their legacies and keep their affairs in order for their families. http://www.estatelegacyvaults.com/static_images/elv_banner_thumb.jpg http://www.estatelegacyvaults.com/legacy/ 144 35 en-us jillfallon@gmail.com Jill Fallon Copyright 2008 Jill Fallon 2008-06-26T14:11:20-05:00 hourly 1 2000-01-01T12:00+00:00 http://www.estatelegacyvaults.com/elv/2008/06/26/only_27_of_fema.html Jill Fallon Marketing to Boomers 2008-06-26T14:11:20-05:00 Uncertainty among Mass Affluent Spells Opportunity for Advisors For purposes of this survey, the Spectrem Group, a Chicago-based consulting company, defines mass affluent as U.S. households with between $100,000 and $1 million in assets Only 27% of female professionals—such as doctors, lawyers and accountants—have a financial plan either developed on their own or with help from an advisor. At the same time, only 44% of male business owners have a financial plan.     The majority of people in these categories who do not have financial plans “would seem to me to be the ‘low hanging fruit’ who can... http://www.estatelegacyvaults.com/elv/2008/06/26/only_27_of_fema.html Uncertainty among Mass Affluent Spells Opportunity for Advisors For purposes of this survey, the Spectrem Group, a Chicago-based consulting company, defines mass affluent as U.S. households with between $100,000 and $1 million in assets Only 27% of female professionals—such as doctors, lawyers and accountants—have a financial plan either developed on their own or with help from an advisor. At the same time, only 44% of male business owners have a financial plan.     The majority of people in these categories who do not have financial plans “would seem to me to be the ‘low hanging fruit’ who can use the assistance of advisors,” says Wynn.     Two-thirds of the mass affluent are 55 or older and are nearing retirement or are already retired. However, only 9% of the wealth of those still working is derived from investment income, and for those retired only 29% of wealth is from investments.     “Another opportunity for advisors will be to help (this group) set up or redefine a retirement income stream,” the report concludes. http://www.estatelegacyvaults.com/elv/2008/06/26/only_27_of_fema.html#comments http://www.estatelegacyvaults.com/elv/2008/06/10/forget_the_elev.html Jill Fallon 2008-06-10T12:29:29-05:00 Now it's a "Twitpitch", your company's story in 140 characters, about 20 words, the maximum length of a message on Twitter. Businessweek gives us The Escalator Pitch. Their example is Google.  When Sergey Brin and Larry Page first approached investors, they had no track record or experience running companies. But Brin and Page had passion for digital information and a concise vision: Google would provide "access to the world's information in one click" (eight words). The investor said when his team heard this, they understood the vision immediately and were eager to hear more."... http://www.estatelegacyvaults.com/elv/2008/06/10/forget_the_elev.html Now it's a "Twitpitch", your company's story in 140 characters, about 20 words, the maximum length of a message on Twitter. Businessweek gives us The Escalator Pitch. Their example is Google.  When Sergey Brin and Larry Page first approached investors, they had no track record or experience running companies. But Brin and Page had passion for digital information and a concise vision: Google would provide "access to the world's information in one click" (eight words). The investor said when his team heard this, they understood the vision immediately and were eager to hear more." http://www.estatelegacyvaults.com/elv/2008/06/10/forget_the_elev.html#comments http://www.estatelegacyvaults.com/elv/2008/06/10/quickbase_for_k.html Jill Fallon Adaptions and Mash-ups 2008-06-10T12:24:04-05:00 How Paul English, CEO of travel website Kayak.com uses a do-it-yourself database to keep millions of users happy, without employing a single customer-service rep. The company spends a total of $10,000 a year on QuickBase licenses and related hardware. English says he would have to spend $300,000 a year in salaries and benefits for an estimated 12 extra staffers he would need to run traditional customer-service software. He also saves on other software: Kayak uses QuickBase to manage projects, vendors, and some accounts. "Small businesses would be foolish to not at least test this kind of solution," says Yankee... http://www.estatelegacyvaults.com/elv/2008/06/10/quickbase_for_k.html How Paul English, CEO of travel website Kayak.com uses a do-it-yourself database to keep millions of users happy, without employing a single customer-service rep. The company spends a total of $10,000 a year on QuickBase licenses and related hardware. English says he would have to spend $300,000 a year in salaries and benefits for an estimated 12 extra staffers he would need to run traditional customer-service software. He also saves on other software: Kayak uses QuickBase to manage projects, vendors, and some accounts. "Small businesses would be foolish to not at least test this kind of solution," says Yankee Group analyst Joshua Holbrook. "You're at a competitive disadvantage if you don't." http://www.estatelegacyvaults.com/elv/2008/06/10/quickbase_for_k.html#comments http://www.estatelegacyvaults.com/elv/2008/06/10/pr_secrets_for.html Jill Fallon Interesting New Businesses 2008-06-10T12:16:50-05:00 From Techcrunch comes guest author Brian Solis with his PR Secrets for Startups... http://www.estatelegacyvaults.com/elv/2008/06/10/pr_secrets_for.html From Techcrunch comes guest author Brian Solis with his PR Secrets for Startups http://www.estatelegacyvaults.com/elv/2008/06/10/pr_secrets_for.html#comments http://www.estatelegacyvaults.com/elv/2008/05/05/writers_outnumb.html Jill Fallon Statistics 2008-05-05T23:39:47-05:00 From Jeff Jarvis, In 2004 reports Pew, 53 million Americans used the Internet  to publish their thoughts, respond to others, post pictures, share files and otherwise contribute to the explosion of content available online. In 2006 57 million Americans  read blogs says the Pew Report 50 million Americans buy daily newspapers.... http://www.estatelegacyvaults.com/elv/2008/05/05/writers_outnumb.html From Jeff Jarvis, In 2004 reports Pew, 53 million Americans used the Internet  to publish their thoughts, respond to others, post pictures, share files and otherwise contribute to the explosion of content available online. In 2006 57 million Americans  read blogs says the Pew Report 50 million Americans buy daily newspapers. http://www.estatelegacyvaults.com/elv/2008/05/05/writers_outnumb.html#comments http://www.estatelegacyvaults.com/elv/2008/02/28/google_tests_on.html Jill Fallon Search, Storage 2008-02-28T17:55:25-05:00 Google tests online system to store health records Web search company Google Inc is testing in the United States an online storage bank where individuals can store and access their medical records, the company said on Thursday. Just last week, Google said it was teaming up with the Cleveland Clinic, a leading academic medical center, to test an exchange of medical data that Google says will put the patient in charge of his own records. The electronic system will allow patients to control their records and interact with multiple physicians, health care service providers and pharmacies. Google said other... http://www.estatelegacyvaults.com/elv/2008/02/28/google_tests_on.html Google tests online system to store health records Web search company Google Inc is testing in the United States an online storage bank where individuals can store and access their medical records, the company said on Thursday. Just last week, Google said it was teaming up with the Cleveland Clinic, a leading academic medical center, to test an exchange of medical data that Google says will put the patient in charge of his own records. The electronic system will allow patients to control their records and interact with multiple physicians, health care service providers and pharmacies. Google said other possible partners include health insurer Aetna Inc, medical testing company Quest Diagnostics, Walgreens and Walmart pharmacies, and hospitals. Google Chief Executive Eric Schmidt, addressing a Healthcare Information and Management Systems Society Conference in Orlando, Florida, described a secure information service in which consumers store their health records in a Web-based system on Google computers. Access to medical records would require a login and password, he said. Privacy is one of the first principles of the system, Schmidt added. "The information in your health record is yours and it doesn't get shared with anyone else without your permission," he said. http://www.estatelegacyvaults.com/elv/2008/02/28/google_tests_on.html#comments http://www.estatelegacyvaults.com/elv/2008/02/04/fear_hope_and_l.html Jill Fallon Marketing to Boomers 2008-02-04T17:19:08-05:00 Seth Godin writes Fear, hope and love: the three marketing levers The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love...... http://www.estatelegacyvaults.com/elv/2008/02/04/fear_hope_and_l.html Seth Godin writes Fear, hope and love: the three marketing levers The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love... http://www.estatelegacyvaults.com/elv/2008/02/04/fear_hope_and_l.html#comments http://www.estatelegacyvaults.com/elv/2008/01/25/fifty_is_the_tu.html Jill Fallon Businesses Using Blogs 2008-01-25T16:27:01-05:00 Jean Paul Treguer, CEO of Senioragency International with headquarters in Paris is the 1st and only international marketing and advertising network dedicated to 50+ and senior consumers. He has a blog in English from which the following there is a succession of important events that occur around the age of 50 and which plainly change people’s lives. At 49, on average, women become grandmothers for the first time. Three years later, in general, they’re in the throes of the menopause and are telling their husbands it’s high time to stop smoking and to watch their diet. At fifty, the... http://www.estatelegacyvaults.com/elv/2008/01/25/fifty_is_the_tu.html Jean Paul Treguer, CEO of Senioragency International with headquarters in Paris is the 1st and only international marketing and advertising network dedicated to 50+ and senior consumers. He has a blog in English from which the following there is a succession of important events that occur around the age of 50 and which plainly change people’s lives. At 49, on average, women become grandmothers for the first time. Three years later, in general, they’re in the throes of the menopause and are telling their husbands it’s high time to stop smoking and to watch their diet. At fifty, the main mortgage is paid off, and at 52 their youngest children leave the nest. A few years later, their own parents will die. This sad news will often result in a sizeable inheritance (at 57, on average).  Over and above the strange terms used in marketing, then, everything clearly leads us to see 50 as a turning point – one that it is convenient to take as a starting point for a so-called ’seniors marketing’ strategy. --- Segmenting by Age in Marketing to Seniors - the ‘Happy Boomers’ group (50 to 59-year olds) - the ‘Liberation’ group (60 to 74-year olds) - the ‘Peaceful’ group (75 to 84-year olds) - the ‘Very Elderly’ group (85-year olds and over) http://www.estatelegacyvaults.com/elv/2008/01/25/fifty_is_the_tu.html#comments http://www.estatelegacyvaults.com/elv/2008/01/25/googles_goal_to.html Jill Fallon Real Estate 2008-01-25T16:20:06-05:00 One of the ten most popular stories of the year the Financial Times, Google's goal: to organize your daily life Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off. -- The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry,... http://www.estatelegacyvaults.com/elv/2008/01/25/googles_goal_to.html One of the ten most popular stories of the year the Financial Times, Google's goal: to organize your daily life Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off. -- The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry, as such advertising would command higher rates. Mr Schmidt told journalists in London: “We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.” http://www.estatelegacyvaults.com/elv/2008/01/25/googles_goal_to.html#comments http://www.estatelegacyvaults.com/elv/2007/12/31/revenge_of_the.html Jill Fallon Holism, Life Story market 2007-12-31T09:19:54-05:00 Revenge of the Right Brain   by Daniel Pink in the last 10 years, thanks in part to advances in functional magnetic resonance imaging, researchers have begun to identify more precisely how the two sides divide responsibilities. The left hemisphere handles sequence, literalness, and analysis. The right hemisphere, meanwhile, takes care of context, emotional expression, and synthesis. -- Until recently, the abilities that led to success in school, work, and business were characteristic of the left hemisphere. They were the sorts of linear, logical, analytical talents measured by SATs and deployed by CPAs. Today, those capabilities are still necessary.... http://www.estatelegacyvaults.com/elv/2007/12/31/revenge_of_the.html Revenge of the Right Brain   by Daniel Pink in the last 10 years, thanks in part to advances in functional magnetic resonance imaging, researchers have begun to identify more precisely how the two sides divide responsibilities. The left hemisphere handles sequence, literalness, and analysis. The right hemisphere, meanwhile, takes care of context, emotional expression, and synthesis. -- Until recently, the abilities that led to success in school, work, and business were characteristic of the left hemisphere. They were the sorts of linear, logical, analytical talents measured by SATs and deployed by CPAs. Today, those capabilities are still necessary. But they're no longer sufficient. In a world upended by outsourcing, deluged with data, and choked with choices, the abilities that matter most are now closer in spirit to the specialties of the right hemisphere - artistry, empathy, seeing the big picture, and pursuing the transcendent. http://www.estatelegacyvaults.com/elv/2007/12/31/revenge_of_the.html#comments