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How Jeff Taylor, the whiz behind Monster.com hopes to bring the newspaper obituary back to life in an interview published in the Boston Globe Sunday magazine, To Die For

You recently launched your latest venture, Tributes.com, a site that allows individuals to post obituaries online. It's pretty depressing, don't you think? I mean, why base a whole business around dead people?

You know what? I think it's exactly the opposite. I have this fascination with having a storied life. I had a relationship with a grandfather, but I wasn't old enough to appreciate it and I find I have nothing to look at to be able to enjoy that story.

If you were my father, I would appreciate you sitting me down and showing me pictures. Isn't it a little weird for your kids to go on the Internet to see this?

Stuff is in cardboard boxes in people's attics. Your classic obituary or death notice is something cut out and sitting in someone's Bible. I think there is the ability to make connections and build family trees where it's not just a date of birth and date of death. You're cynical about this. Want to share your age?

I'm 37.

It's hard to relate to at 37. It's creepy at 37. But it's intriguing at 47.