Forget the elevator pitch
Now it's a "Twitpitch", your company's story in 140 characters, about 20 words, the maximum length of a message on Twitter.
Businessweek gives us The Escalator Pitch.
Their example is Google. When Sergey Brin and Larry Page first approached investors, they
had no track record or experience running companies. But Brin and Page had passion for digital information and a concise vision: Google would provide "access to the world's information in one click" (eight words). The investor said when his team heard this, they understood the vision immediately and were eager to hear more."
Posted by Jill Fallon on June 10, 2008 at 12:29 PM | Permalink | TrackBack
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