Seth Godin writes Fear, hope and love: the three marketing levers
The easiest way to build a brand is to sell fear. The best way, though, may be to deliver on hope while aiming for love...
If you don't like change, you're going to like irrelevance even less. - General Eric Shinseki, Chief of Staff. U. S. Army
I'm not getting older, just more complex. -
The pursuit of legacy is the libidinous quest of the second half of life. - David Wolfe, co-author Ageless Marketing
All value resides in individuals. Value is distributed in individual space, Relationship economics is the framework for wealth creation. Deep support is the new metaproduct. - Shoshanna Zuboff
Free markets of information are driving decision-making in politics and soon will drive consumption decisions and institututional reputations.
Locking down long-term deals now with budding bloggers of promise and rising reputations is a key strategy. - Hugh Hewitt
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