Fifty is the Turning Point

Jean Paul Treguer, CEO of Senioragency International with headquarters in Paris is the 1st and only international marketing and advertising network dedicated to 50+ and senior consumers.

He has a blog in English from which the following

there is a succession of important events that occur around the age of 50 and which plainly change people’s lives. At 49, on average, women become grandmothers for the first time. Three years later, in general, they’re in the throes of the menopause and are telling their husbands it’s high time to stop smoking and to watch their diet. At fifty, the main mortgage is paid off, and at 52 their youngest children leave the nest. A few years later, their own parents will die. This sad news will often result in a sizeable inheritance (at 57, on average).  Over and above the strange terms used in marketing, then, everything clearly leads us to see 50 as a turning point – one that it is convenient to take as a starting point for a so-called ’seniors marketing’ strategy.
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Segmenting by Age in Marketing to Seniors

- the ‘Happy Boomers’ group (50 to 59-year olds)

- the ‘Liberation’ group (60 to 74-year olds)

- the ‘Peaceful’ group (75 to 84-year olds)

- the ‘Very Elderly’ group (85-year olds and over)