January 25, 2008
Fifty is the Turning Point
Jean Paul Treguer, CEO of Senioragency International with headquarters in Paris is the 1st and only international marketing and advertising network dedicated to 50+ and senior consumers.
He has a blog in English from which the following
there is a succession of important events that occur around the age of 50 and which plainly change people’s lives. At 49, on average, women become grandmothers for the first time. Three years later, in general, they’re in the throes of the menopause and are telling their husbands it’s high time to stop smoking and to watch their diet. At fifty, the main mortgage is paid off, and at 52 their youngest children leave the nest. A few years later, their own parents will die. This sad news will often result in a sizeable inheritance (at 57, on average). Over and above the strange terms used in marketing, then, everything clearly leads us to see 50 as a turning point – one that it is convenient to take as a starting point for a so-called ’seniors marketing’ strategy.
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Segmenting by Age in Marketing to Seniors
- the ‘Happy Boomers’ group (50 to 59-year olds)
- the ‘Liberation’ group (60 to 74-year olds)
- the ‘Peaceful’ group (75 to 84-year olds)
- the ‘Very Elderly’ group (85-year olds and over)
Google's Goal to Organize Our Lives
One of the ten most popular stories of the year the Financial Times, Google's goal: to organize your daily life
Google’s ambition to maximise the personal information it holds on users is so great that the search engine envisages a day when it can tell people what jobs to take and how they might spend their days off.
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The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry, as such advertising would command higher rates.
Mr Schmidt told journalists in London: “We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.”
