Securing Your Own Data

Securing Very Important Data Your Own

For example, the start-up Mint.com won this year’s TechCrunch award for its Swiss Army knife approach to personal financial management. In exchange for customers uploading their account information and allowing sponsors to offer them specialized services, Mint will connect nightly to their credit-card providers, banks and credit unions. Then it automatically updates transactions and accounts, balances their checkbooks, categorizes their transactions, compares cash with debt and, based on their personal spending habits, shops for better rates on new accounts and credit cards.

A powerful project management and collaboration tool called Basecamp allows teams to store online entire project management plans, including performance targets, to-do lists, files, collaborative documents and messages. Provided by 37Signals L.L.C., based in Chicago, Basecamp has more than a million users around the world, including me.

Another site, Dopplr, from a company of the same name based in Finland, is still in its beta-test phase. It lets users upload and share their travel itineraries with a group of “trusted fellow travelers.” The site can connect with Facebook friend lists, and in September it announced that it had opened an invitation-only social network to business travelers from 100 leading companies and international organizations, including Google, I.B.M. and Nokia.

This type of sensitive, sometimes proprietary information was once locked up on hard drives or in file cabinets far away from anything resembling a global or even a local distribution network. Yet none of the users flocking to these services seem perturbed that they have relinquished personal control over this data to companies that, even with the best of intentions, may not be able to keep it safe.