Forget Girly Tech

A study of 750 British women between the ages of 24 and 45 showed that just 9 percent of women wanted products that "looked" feminine.  The other 91 percent were looking for something aptly described as "more boardroom than teenage bedroom."

Girly Tech No Woman Wants

Facebook with wrinkles

From the New York Times, New Social Sites Cater to People of a Certain Age.

Older  people are sticky.

That is the latest view from Silicon Valley. Technology investors and entrepreneurs, long obsessed with connecting to teenagers and 20-somethings, are starting a host of new social networking sites aimed at baby boomers and graying computer users.

The sites have names like Eons, Rezoom, Multiply, Maya’s Mom, Boomj, and Boomertown. They look like Facebook — with wrinkles.

And they are seeking to capitalize on what investors say may be a profitable characteristic of older Internet users: they are less likely than youngsters to flit from one trendy site to the next.

“Teens are tire kickers — they hang around, cost you money and then leave,” said Paul Kedrosky, a venture capitalist and author of the blog “Infectious Greed.” Where Friendster was once the hot spot, Facebook and MySpace now draw the crowds of young people online.

“The older demographic has a bunch of interesting characteristics,” Mr. Kedrosky added, “not the least of which is that they hang around.”

When you go permanently offline

Rusty Weston announces the launch of AfterRusty, a social networking site for the people who survive him  - friends, fans, relatives, and creditors or anyone who wishes they knew him with the $50 annual fee waived.