The Greying of Digital
Here's an age group that is more willing to pay for music than younger fans and has more money to do so. So why has it been left out of the picture?
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"It's a tiny fraction (of digital music buyers), but they're people who buy a massive amount of music," Hochkeppel said.
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"They need to be brought into the fold," he said. "No marketing and no attention is usually paid to an older demographic. They're sort of ignored and neglected by media in general. Youth is always the first and foremost target, (which) sends the message to the older consumer that 'This isn't for you."'
Blue Note Web site embraces the greying of digital
Posted by Jill Fallon on August 13, 2007 at 8:29 AM | Permalink | TrackBack
