Shame on the Red Cross
I'm with Seth Godin on this What to do when you are wrong
The Red Cross got sued by J&J yesterday.
It turns out that in the 1800s, Johnson & Johnson had used the Red Cross symbol for more than a decade before the US non-profit started using it. It also turns out that they generously gave the organization the right, for free, to use the symbol for its work, forever, as long as they didn't use it for reasons not directly related to their mission.
Mission? The Red Cross recently licensed their logo to a brand of surgical gloves, for example. And first aid kits that a licensee sells at Target.
In the press release, Mark Everson, the Red Cross' president, is quoted as saying, "For a multibillion-dollar drug company to claim that the Red Cross violated a criminal statute, . . . simply so that J&J can make more money, is obscene."
I think that's a typo. My guess is that Mr. Everson meant to say, "Oops! J&J is a good corporate citizen, a significant donor to the Red Cross and the original and rightful owner of the trademark. We'll unwind our deals as soon as we can and go back to focusing on what we do best."
That's what I would do, anyway.
Posted by Jill Fallon on August 13, 2007 at 8:30 AM | Permalink | TrackBack