"Psychographics (open vs. closed) are way more important than demographics."
Seth Godin in Marketing to Seniors (open and closed)
Open people are seeking out things that they believe will make their lives better. ...Closed people are trying to maintain the status quo. They are very focused on keeping things from getting worse...
Baby boomers have been open their whole lives. And now they are seniors. So all the conventional wisdom goes out the window. Senior travel, senior fashion, senior experiences... it's all fair game, because there's a different demographic inhabiting that age group now.
Posted by Jill Fallon on April 13, 2007 at 10:25 AM | Permalink | TrackBack