Booming Scrapbooks, It's a Good Thing

The Wall St Journal reports that Martha Stewart will soon roll out 650 products aimed at the scrapbooking market to be sold online and in partnership with Michael's Stores with 920 retail outlets in the U.S. and Canada.

Dowdy Craft Business Gets Martha Stewart Makeover

The scrapbooking market has grown from $350 million in 1998 to a $2.6 billion business in 2006.

Now you can get your MS designed cards & invitations, photo books and stickers.

"It's a good thing."

Martha Stewart Crafts
Martha Stewart Scrapbooking and Memory Keeping
Martha Stewart offers Archival CDs for backup on online photos

One fan writes
I went into Michaels in Langley B.C. Canada today and spotted the Martha Stewart scrapbooking supplies for the first time. I could not believe it! They are awesome! I love the colors and cant wait to attempt one of the oversized scrapbooks. they are all very classy and remind me of your beautiful Christmas ornaments. I know I will  be collecting it all. Please keep new stuff coming so everyone can enjoy!

Open Seniors

"Psychographics (open vs. closed) are way more important than demographics."

Seth Godin in Marketing to Seniors (open and closed)

Open people are seeking out things that they believe will make their lives better. ...Closed people are trying to maintain the status quo. They are very focused on keeping things from getting worse...

Baby boomers have been open their whole lives. And now they are seniors. So all the conventional wisdom goes out the window. Senior travel, senior fashion, senior experiences... it's all fair game, because there's a different demographic inhabiting that age group now.