Moms Turn to Blogs

Women, the principal audience for morning TV, are tuning out in increasing numbers in a Wake-up Call to A.M. News.

"Watching morning television for me is the equivalent of reading People magazine in the dentist's office," said Lauck, who writes for websites from her home in Santa Rosa, Calif. "They don't have anything new or particularly relevant to my life. It seems like a lot of fluff. I feel like I can get information faster and cleaner on the Internet."

They are turning the TV off and turning to  Mommy blogs  to swap tales about the pressures of modern motherhood.

"Now that I've been blogging, the morning shows feel like they're staged to me, whereas the mommy blogs are pretty authentic — to the point of being almost too honest some times," said Blecherman, a former senior manager at Deloitte & Touche who now does part-time consulting from home. "It's a way to get really fresh information from other moms, kind of like a virtual moms group. I don't see a need to watch the morning shows."