Marketing to Introverts
Nedra Weinreich breaks the Introverts' Code of Silence and tells you how to market to introverts.
She points to this article by Jonathan Rauch on Caring for Your Introvert, the habits and needs of a little-understood group.
Do you know someone who needs hours alone every day? Who loves quiet conversations about feelings or ideas, and can give a dynamite presentation to a big audience, but seems awkward in groups and maladroit at small talk? Who has to be dragged to parties and then needs the rest of the day to recuperate? Who growls or scowls or grunts or winces when accosted with pleasantries by people who are just trying to be nice?
Posted by Jill Fallon on January 12, 2007 at 11:31 AM | Permalink | TrackBack
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