Blue and Brown
New to me is the Blue Ocean Strategy. "Don't Compete with Rivals - Make Them Irrelevant" by creating "blue oceans" of uncontested market space ripe for growth.
One company that is doing just that is Brown Paper Tickets which according to The Business Innovation Insider is fast becoming a consumer and vendor-friendly alternative to Ticketmaster. And it's not just for concerts. Even a small charity luncheon can use Brown Paper Tickets for ticketing and distribution.
Posted by Jill Fallon on October 18, 2006 at 3:13 PM | Permalink | TrackBack
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