Ivy League Moms

Are you an Ivy League Mom?

Ivy League moms, a heretofore unrecognized demographic niche  are now a $6 trillion market.

In a 102-page study released this May, Ekaterina Walsh of the Boston-based financial consulting firm Aite Group, defined a demographic group she refers to as "Ivy League Moms." They haven't all attended Ivy League schools, but they are highly educated and have left full-time careers to raise their kids, usually with the expectation of returning to their jobs after several years. In the meantime they want to work part-time and closer to home.

What makes this group so attractive is that they typically handle their own finances, or they share responsibility with their partner for developing the family's financial plans. In addition, they're firmly grounded in the mass-affluent, if not affluent, spectrum of investors. Walsh estimates that this group represents nearly 10 million households and $6 trillion in investable assets. In addition, they're well connected in their communities and consequently a rich source of potential referrals.