How about this brand extension

Lady Clairol Hair Coloring for Elephant-Seals

The parcel contained a letter from the Lady Clairol company saying that their chemists hadn't had so much fun in years, instructions, one or more containers of concentrated shampoo, and several large squeeze tubes to apply it.

All we had to do was to mix the concentrated solution with water and suck it up into the squeeze tubes. Voila! Lady Clairol Special Hair Dye for elephant seals in a handy applicator (now known as Lady Clairol Blue to those unaware of its original name and research origin).

Just squeeze the stuff out on a bull elephant seal and it would pretty much bleach the fur. And it would stay on for months until the old fur rubbed off and new fur grew in, even when constantly immersed in salt water.