Identity, the next step after experience
From Bruce Nussbaum who writes on Design and Innovation at Businessweek
Instead of thinking of experience as something you design and give to someone, think identity.
Today, enabling people to create their own identities may be the Next Big Thing in design and innovation. The iPod is really a set of tools to allow you to build your own personal music library. Cell phones allow you to shape your own communication system. Ditto for MySpace.
Identity goes was beyond mass personalization, which is a passive concep
Posted by Jill Fallon on May 16, 2006 at 11:21 PM | Permalink | TrackBack
