Job description for corporate blogger
Stephen Spencer has nailed the job description for a corporate blogger
• identify a wide variety of trusted sources of novel and important news and commentary
• take in an overwhelming amount of information from these sources
• ruminate on this information, analyzing and making a judgment call on its value and relevance to his/her constituents
• cull, aggregate, categorize, prioritize, and comment on the information collected, in an effort to make it more relevant, timely, useful, and actionable
• republish it in a format that can be easily disseminated and further analyzed / commented on by others of his/her kind in disparate parts of the world
Posted by Jill Fallon on February 20, 2006 at 2:01 PM | Permalink | TrackBack
Jill, I'm living proof that Stephan understands the principles behind the aching actions one has to (okay, attitude shift - GETS to) go through daily as a professional blogger. I especially chuckled at the word "overwhelming" as it referred to reading habits!
One role I have as a blog network editor is to prepare new bloggers for their first posts. To do this, I must do a ton of what Stephan describes as culling, aggregating and prioritizing content, and then I offer that in a neatly wrapped package for the new blogger to help him or her get started for Know More Media.
Posted by: Easton Ellsworth at February 20, 2006 1:12 PMEaston
And a great job you do too.
I think that all this blogging gives us a new sort of mind, one that can cull and prioritize quickly and separate our views from that on which we comment
Thanks Jill! I agree. Sometimes I find myself doing things unconsciously that are difficult to explain to others - opening a bunch of sites at once, sorting through piles of information, deciding what to say and where to say it, using different bookmarklets and readers and other tools - hopefully someone will come up with a better way to teach others how to accomplish all this!
Posted by: Easton Ellsworth at February 27, 2006 5:41 PM
