The iPod Ecosystem
The iPod Ecosystem, all the accessories that become irresistible once you have an iPod, is now a billion dollar business and shaking up tired old categories like clock radios, headphones and boom boxes.
"You throw an iPod in there and you have a growth category again," said Mr. Baker of NPD. Likewise, the headphone and earphone business also took off last year, growing about 25 percent in volume and 10 percent in average price, said Robert Heiblim, senior vice president for sales and marketing at Altec Lansing, a speaker maker.
No one is predicting that the iPod economy will be slowing soon. Mr. Baker said: "We've barely scratched the surface with the video iPod."
Posted by Jill Fallon on February 3, 2006 at 1:42 PM | Permalink | TrackBack
