The Beauty Market grows up.
The Beauty Market grows up. For Mature Audiences
Nice as it would be to believe that older women in high places (and a few enlightened men) are at last recognizing the allure of the post-Edenic Eve, that is, a woman with experience who knows what she wants and how to get it, some hard economics may also be wooing the cosmetic and fashion industries away from their long love affair with youth. M.A.C., whose edgy self-image seems made for the young, admits that almost a quarter of its customers are over 40. Dior reports that 65 percent of women using antiaging skin care are over 40 and that antiaging accounts for half of the company's total treatment business. What is more, expenditures of that mature age
Posted by Jill Fallon on January 23, 2006 at 7:26 PM | Permalink | TrackBack
