Boomer Love
Businessweek has a cover story Love Those Boomers.
It's clear that the boomers are more comfortable with their age than marketers give them credit for. "It'll be cool to be gray," says consultant Meredith. Once companies pick up on that, they'll start to see green amid the silvery tones.
What are the new attitudes and lifestyles that BW says are a marketer's dream?
• I'm a Grownup, not just a big kid.
• Fiftysomething can be beautiful
• I'm not as set in my ways as you think
• I'm rewinding, not winding down
• I want to live longer and healthier
Posted by Jill Fallon on October 20, 2005 at 11:35 PM | Permalink | TrackBack
