Why People Blog
Fascinating blogger study by Edelman and Technorati, Why People Blog.
34% blog to increase their visibility as an authority in their field.
32% blog to create a record of their thoughts.
20% blog to connect with others.
Bloggers trust other bloggers when it comes to new products (63%), far more than company websites (26%) for the best advice on new products.
Tara says the study justifies her cult of Cluetrain. She also has a wonderful Dave Weinberger quote, "We're writing ourselves into history one blog post at a time."
Posted by Jill Fallon on October 11, 2005 at 2:46 PM | Permalink | TrackBack
Comments
I love that quote. It was from a speach he gave at the Library of Congress. He also said, "Weblogs are the way we are constructing ourselves in this new public."
Sigh. He has such a way with words.
Tara
Posted by: Tara 'Miss Rogue' Hunt at October 17, 2005 10:05 PM
