Marketing LIfe
I am not the only person who's noticed that most people make their major financial decisions around major life events. The average adult experiences 10-15 critical life events during their lifetime. That includes marriage, new child, divorce, loss of a spouse, loss of a parent, job loss, career change, empty nest, moving, retirement and serious illness.
Every major life change ripples through a life, requiring organization, financial decisions, legal changes and medical choices.
Now Yahoo Search will begin focusing on life events according to Blogspotting.
Yahoo! Search Marketing Life Series is an ongoing research series that will explore the significance of search as people experience major life events. It will examine the short-term opportunities and long-term implications for marketers and advertisers, and offer a new way to think about search marketing
Posted by Jill Fallon on October 4, 2005 at 2:49 PM | Permalink | TrackBack
I agree, but are the decisions we make during these times of emotional upheaval wise? One of the best things to do is rest and re-assess during these times. Though often, some action is nessesary, and most of the time these events are the cause of rash actions. As unexpected expenses arise we are forced to look for extra sources of income. I can understand this as much as anyone. I actually decided to blog and record everything I try - when it comes to building income on using the internet alone.
Posted by: Jmskye at October 7, 2005 7:43 PM
