Make Meaning
From Guy Kawaski, managing partner of Garage Technologies and author of The Art of the Start, comes Rule No. 1: Make Meaning.
People who change the world aren't motivated by money. The ones who succeed as entrepreneurs are those who want to make meaning and create products they would use themselves.
There are three principal ways of making meaning.
1. Increase the quality of life for your customer.
2. Right a wrong
3. Perpetuate something good.
Posted by Jill Fallon on September 23, 2005 at 2:10 PM | Permalink | TrackBack












