Boomers have the money

Evidence that American business is beginning to cotton on the fact that we're getting older.

From the New York Times, publishers are going to make mass market paperbacks in 'larger editions' that allow larger type and more space between the lines.  Higher prices too, $9.99.

From the BBC, silver surfers ready to storm online shops so get ready retailers.

From the Wall St. Journal.  Vodafone making a simple mobile phone for older users who don't want all the doo-dads and icons.  They're calling it Vodafone Simply.  They realize what a big market wants a simple phone.

Nike steers advertising toward Reality Anatomy - 'Big butts, thunder thighs and tomboy knees'.

Why? Baby boomers spend more online than any other age group.

They spend more offline as well.  According to the US Bureau of Labor Statistics, Boomers 45-54 spend $50,101 on consumer goods and services while 25-34 year olds spent $40,525.  Matt Thornhill at the Boomer Project has done the math.  A segment of Boomers (45-54) outspent 25-34 year olds by $400 million: $1.158 billion to $800 million.