When WOM becomes WOW

Fascinating predictions on the future of marketing by Jonathan Carson after the Word of Mouth Marketing Association Conference.

1. Money will be spent syndicating and placing brand relevant content at different points all over the Internet instead of building a perfect website.

2. Use of holistic online environments to manage content we create,  purchase and the people we share it with.

3. Fewer celebrity endorsements, more sponsorships on consumer-created sites and more customer-helping-customer services, think Tupperware parties.

4. Media planners who can track, buy and plan media will be the new stars eclipsing the ad agency creatives.

5. More direct marketing and tracking of what happens to a brand message.

We'll see how these pan out as more and more companies try to figure out how to get more word of mouth.  Look for WOM to become WOW