10 Tips for Packaging that sells products to boomers from JoAnn Hines, the Packaging Diva.
1. Don't call them old
2. Make it easy to use
3. Make it easy to read
4. Keep the product secure
5. Create relevance. Don't use 20 year old models
6. Don't use celebrity endorsements
7. Make it easy to open
8. Keep it simple
9. Use language that connects
10 Forget about age.
If you don't like change, you're going to like irrelevance even less. - General Eric Shinseki, Chief of Staff. U. S. Army
I'm not getting older, just more complex. -
The pursuit of legacy is the libidinous quest of the second half of life. - David Wolfe, co-author Ageless Marketing
All value resides in individuals. Value is distributed in individual space, Relationship economics is the framework for wealth creation. Deep support is the new metaproduct. - Shoshanna Zuboff
Free markets of information are driving decision-making in politics and soon will drive consumption decisions and institututional reputations.
Locking down long-term deals now with budding bloggers of promise and rising reputations is a key strategy. - Hugh Hewitt
| Sun | Mon | Wed | Thu | Fri | Sat | |
|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | 6 | 7 |
| 8 | 9 | 10 | 11 | 12 | 13 | 14 |
| 15 | 16 | 17 | 18 | 19 | 20 | 21 |
| 22 | 23 | 24 | 25 | 26 | 27 | 28 |
| 29 | 30 |
