Boys Lost
"Denial," David Wolfe says
Does anyone else have a better explanation why only a reported 10% of marketing dollars go toward 50-plus markets despite the fact that these markets are larger than the 25-49-year-old market and represent two-thirds of all private wealth?
Or maybe they are themselves the Boys Lost in a dream of yesteryear. Or is the figure of 10% not accurate?
Posted by Jill Fallon on June 27, 2005 at 1:18 PM | Permalink | TrackBack












