Online Anthropology
"We look at the blogosphere as a focus group with 15 million people going on 24/7 that you can tap into without going behind a one-way mirror," says Rick Murray, executive vice president of Edelman, a Chicago public-relations firm
Marketers Scan Blogs for Brand Insights in today's Wall Street Journal.
New technology like Intelliseek's Blogpulse, free online services like Technorati and Yahoo's Buzz together with improved methodology and more expensive technologies such as "natural language processing" help marketers decode what's happening among different demographic groups.
Blog-monitoring services charge big companies $30,000-$100,000/year
Posted by Jill Fallon on June 23, 2005 at 12:27 PM | Permalink | TrackBack
