Boomers online

You don't have to pay $695 for the emarket report on today's senior market online.  Just read the story

There are 33.2 million people online between the ages of 50 and 64, roughly the same 66% percentage as younger adults.

For many Baby Boomers, the Internet is an essential part of life. As Boomers age, they will force change upon the companies that do business online, just as they have changed other industries at earlier stages of their lives. Financial services, health care and real estate are just a few of the categories that will undergo massive change as Boomers demand online access to information.

"While today's seniors are a cautious bunch online, the next generation of seniors is not," says Ms. Williamson. "They use the Internet at home and at work, and they will carry those usage patterns over into the next phase of their lives."

Even those over 65, the 34% online, the "silver surfers" according the BBC, who never had to use a computer during the working lives are now finding that the Internet is vital.