Business Blog Survey Results
Very valuable - because it's one of the firsts - survey of business blog readers in Germany.
1 91% of the blog readers expect a fast and appropriate reaction to questions and comments in enterprise blogs.
2 90% think it's important to make a clear difference between commercial and non-commercial content.
3 Of the blog readers, 54% form their opinions about products/companies on the basis of blogs.
4 51% of the blog readers visit product and/or corporate sites as a results of reading blogs.
5 58% of the blog readers, read them to find news and information they can't find otherwise.
6 57% of them are interested in the personal opinions of the authors, but only 43% are interested in the discussions.
HT. The Marketing Diva
Posted by Jill Fallon on May 16, 2005 at 1:13 AM | Permalink | TrackBack
