Defense Industry blog

Blogs are replacing trade journals.  It's easy to see why more updates, more news, more resources and less cost appeals to trade associations. 

Take a look at  Defense Industry Daily.  60,000 page views a month with no promotion.

Procurement officers from all military branches and top defense industry players are already reading it, he notes, including "all the big guys like Boeing, Raytheon, etc." A project manager for a multi-billion company "actually emailed me about the details of a story. I was amazed he was reading it."

Industry bigs are finding the Defense Industry Daily posts in search engines because "we're writing about a topic that people are spending hundreds of billions on and yet nobody is writing anything about it online. So we are often top 10 in Goggle because there is a vacuum in free public information on the industry."

And who had the scoop?  A female blogger.  BL Ochman