The Power of Personal Testimony

So how are non-profits using blogs to support their marketing goals?

Toby Bloomberg at Diva Marketing has another great interview up with Lisa Meyers Brown, the VP of Marketing, American Cancer Society.

Key takeaway: blogs are examples of how social networks can develop online and facilitate grass roots mobilization.

One key way we can continue to elevate awareness is through the personal experiences of those touched by cancer. We all know there's tremendous power in stories like this and blogs help us tap into this important part of raising awareness.

We are a community-based organization so blogs offer us another touch-point to raise awareness of early detection and prevention.  (See their first use of a blog - the colon cancer awareness blog -  Fabulous at 50, ) I should point out that this was our first time using blogs this way and that we learned a great deal. Primarily the importance of having volunteers update the blogs regularly and the importance of linking into the blogosphere.