Aggregation is the new "scale"

A Baker's Dozen of how the mainstream media can benefit from weblogs by Jeff Jarvis, a man who straddles both worlds.  Read the whole thing.

1. Weblogs are meant to be read.
2. Weblogs add information.
3. Weblogs bring perspective. .
4. Weblogs target by reaching and serving specific audiences.
5. Weblogs capture buzz.
6. Weblogs produce story ideas.
7. Weblogs find (and filter) news.
8. Weblogs fact check our ass.
9. Weblogs add speed.
10. Weblogs breed talent.
11. Weblogs experiment.
12. Weblogs are cheap.
13. Weblogs interact.

He wrote this back in 2003. 

Today he's writing how Scale doesn't scale anymore.  In a decentralized, distributed world, aggregation is key.  He then follows through to examine aggregation in advertising, retail, customer service, consumer products, insurance, financial services, education, labor and politics.  If you want to see where the future is going, no one is better than Jarvis.

That's why blogs are changing everything.