Intuit's blog
Toby Bloomberg, Marketing Diva, has a terrific post up with an interview with Paul Rosenberg, general manager of Quickbooks Online. He knows how to think big, act quickly, and be strategic.
Why Intuit is Blogging via QuickBooks Online
Because QuickBooks Online Edition is a service that you pay $20/month and access over the internet, we have found prospective customers want to feel confident in placing their sensitive data online. One way to achieve this trust and confidence is to share information about who we are, what we're working on to help customers and improve the business, and be honest about our "warts" when we have them.
How Blogs Fit Into Intuit's Marketing Strategy
Our key marketing strategy is placing our customers at the center of all our marketing. We do this because we have a service that revolutionizes our customers' lives via anytime/anywhere access and their testimonials speak far better to prospects than reading sterile marketing copy.
Posted by Jill Fallon on April 8, 2005 at 5:50 PM | Permalink | TrackBack
Comments
Jill - thanks for the mention. It's very exciting to see major corporations entering the blog game. As is often the case, the smaller firms took the upfront risk in innovation, but it is the larger companies that will more quickly establish the credibility of blogs as a viable marketing strategy. Toby
Posted by: Toby at April 8, 2005 2:07 PM
