Selling Shy
Many lawyers are shy and cringe at the idea of selling or marketing. John Jantsch says
[G]et over it, but blogs are an absolutely perfect tool for the selling shy. The very nature of blogging is educational. For this reason a blog is just a natural fit for anyone providing professional services. Blogs allow you to build a library of educational styled tips, tactics resources and expertise that, over time, can effectively introduce your services to a target market in the most professional manner.
With blogs, those lawyers can do what they do best, read and write - and market their expertise at the same time.
Posted by Jill Fallon on March 16, 2005 at 2:18 PM | Permalink | TrackBack
