Did Gallup Miss the Point?

Andy Haven over at Legal Marketing says Gallup misses the point.

The fact that ONLY 4.4 million people a day, and ONLY 22 million people a month are getting news and information from blogs --  a nascent medium effectively run by individuals with (generally) no media training,  no editorial support staff,  no marketing budget and no corporate sponsorships -- is startling. But not because it's a low number. 

Gallup can jump on the bandwagon of everybody else that doesn't get it. Blogs aren't about one small group of people talking AT everyone else, they are about many, many groups of people talking WITH each other.  By that standard, they have already eclipsed many other  communications media in terms of effectiveness and breadth of impact.