Legal blogbot reads WSJ
This is cool - the first blog avatar I've seen. Andy Havens at legalmarketing reprises the Wall Street Journal article saying the blog as business tool has arrived. He asks in his post and via his little friend he calls the Blogbot - Will law firm marketing departments listen?
It's about the best summary of why lawyers should use blogs that I've seen.
• Name recognition at a greatly reduced price
• RSS feeds don't get blocked by spam-guard like some email newsletters
• Search result increases can yield many more visitors in a span of months
• Content establishes reputation
• Comments allow for interactivity, which is a key "stickiness" factor for repeat viewers
• Authentic voice is more attractive than "PR-Speak" to many customers
Legal services are a perfect match for blogs -- the law is content-heavy. It's not like you're selling leg-warmers here, people. You've got lots to say, and your public wants to hear it. Don't hide your light under a bushel basket. Publish it on a blog.It's the Wall Street Journal, people. How much more mainstream do we need to get before you'll wake up and smell the bacon?
I'd like to see Yvonne at Lipsticking use one. After all, she already has the caricature, I'm sure she'll be diving into podcasts soon. Why not try Oddcast.
Hat tip The Common Scold
UPDATE: The blogbot has retired to the Bahamas. You couldn't turn off and too many people found it annoying. Hey, I thought it was fun, but I guess it's sort of like those animated toys that sing. By third time you've heard 'raindrops keep falling on my head', you're ready to scream at the next person who walks by
Posted by Jill Fallon on March 10, 2005 at 11:23 AM | Permalink | TrackBack












