Ladies Banking

Okay, so they don't let women drive or vote, but the Saudis do allow women to control their own money.  Still I was gobsmacked to learn that Banque Saudi Farsi is breaking all tradition to advertise on TV and in print.  their "Ladies Banking"

Eric Phanner has the story in the New York Times

"You have your dreams. You have your ambitions," a voice-over says in Arabic. "You are not alone," it continues. "With you is Banque Saudi Fransi."
....
A similar print ad uses a simple image of a woman silhouetted against a fiery sky. Jean-Francois Benazet, a marketing manager with the bank, said Saudi women "need to know the bank will be a friend and help them through life stages."
....
As the account executive said, "If you can show women, you will look especially at their needs, you can do a lot of business."