Tech tunnel vision
So, if the 50 plus market controls as much as $750 billion to $2 trillion in discretionary income, why are tech manufacturers making everything so tiny with dimly lit screens that 50 plus people can't use easily.
Why are gadget makers shortsighted in ignoring older Americans?
Companies are doing themselves a disservice if they don't go after" older Americans, said Danielle Levitas, a senior analyst with IDC, a technology-research firm in Framingham, Mass. "It's a demographic with disposable income and ... it's ripe for the opportunity.
Most mainstream consumer-electronics product makers have ignored or been extremely slow to do anything for" this market, said Matt Thornhill, president of The Boomer Project, a market-research firm in Richmond, Va.
Posted by Jill Fallon on February 22, 2005 at 10:17 PM | Permalink | TrackBack
