Red Hat Society
Disorganized and fun, the Red Hat Society of middle-aged women is making a lot of people sit up and take notice, like the Executive Update Online where they made the cover in the Rise of a Dis-Organization.
The small group of women aged 50 and older decided to greet middle age with a no-rules verve, and their enthusiasm was contagious. Today, that circle of friends has evolved into a staggering 35,000 chapters of nearly one million women around the world — and growing. Members wearing red hats and purple clothing get together for tea, pajama parties, roller skating, spa nights, card games, parades, and motorcycle rides, among other uplifting activities....Banks, advertisers, and retailers take note. This is what the future looks like
And talk about organizational credibility. The uniquely disorganized sisterhood is spreading so fast that physicians actually are prescribing the Red Hat Society to patients to improve their physical and mental health, and educators at Pennsylvania State University are studying the positive health connection between the Red Hat Society and the aging process.
Posted by Jill Fallon on February 19, 2005 at 2:02 PM | Permalink | TrackBack












