Why Women will rule

Via Tom Peters,  the only big company with over 50% women on its board of directors is Albertson's, next is Wells Fargo with 35.7 % women on its board.  Tom quotes Alberston's CEO Larry Johnston,

Women have insights into our customers that no man—no matter how bright, no matter how hard working&mdashcan match. That's important when 85 percent of all consumer buying decisions made in our stores are made by women." Retail analyst Burt Flickinger calls the absence of women in top slots, pre-Johnston, the company's "tragic flaw." He adds, "It was a bunch of old white guys making erroneous assumptions and erroneous conclusions about women and the multicultural consumers that make up the majority of Albertson's customers." All this still doesn't make it a cakewalk to go toe-to-toe with Wal*Mart in groceries, but it helps!

Tom is one of the best evangelists for marketing to women around, especially boomer women.  His powerpoint slides can be downloaded by anyone to learn who he listens to and the statistics he quotes like these.

From 1970-1998 median income

men's median income increased by 0.6%
women's median income increased by 63%

Women have great business purchasing power

They are 51% of all purchasing managers and agents
They are more than 50% of human resource managers
They are more than 50% of administrative officers

Women-owned businesses

In the United States, women-owned businesses employ more than the Fortune 500 companies do world-wide.

All sources are from Martha Barletta, Marketing to Women  which you can see right over there on the right