You can't take older consumers for granted any more.
40% of the US population is 50 or more
They hold 75% of the nation's financial assets
They do 55% of all consumer spending.
They've been online for a few years and they buying online at a faster rate than the population in general.
Older customers flex their muscle and money online.
If you don't like change, you're going to like irrelevance even less. - General Eric Shinseki, Chief of Staff. U. S. Army
I'm not getting older, just more complex. -
The pursuit of legacy is the libidinous quest of the second half of life. - David Wolfe, co-author Ageless Marketing
All value resides in individuals. Value is distributed in individual space, Relationship economics is the framework for wealth creation. Deep support is the new metaproduct. - Shoshanna Zuboff
Free markets of information are driving decision-making in politics and soon will drive consumption decisions and institututional reputations.
Locking down long-term deals now with budding bloggers of promise and rising reputations is a key strategy. - Hugh Hewitt
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