Female Gym Rats
Athletic boutiques that cater exclusively to women are doing a bang-up business says Businessweek
FEMALE GYM RATS
Indeed, the target audience is growing. Participation in yoga rose 18% last year, to 14.7 million, the fastest growth rate among 19 activities surveyed by American Sports Data Inc. Women aged 25 to 40 are a target, but boomers are also driving the trend. According to the International Health, Racquet & Sportsclub Assn., the latest numbers for gym membership among women aged 45 to 64 show a 51% rise between 2000 and 2004. That's showing up in sales of women's athletic apparel, which in 2004 totaled $4.9 billion, up 8.8% from 2002. According to the Sporting Goods Manufacturers Assn., men's sales were flat.
Posted by Jill Fallon on June 9, 2006 at 3:44 PM | Permalink | TrackBack
