Anthropologist to the Wealthy
Larry Samuel is an anthropologist of the very wealthy who has classified American millionaires into five archetypes, each with its own passion points and style of consumption.
They're are the thrilliionaires, the coolinaires, the realionaires, the wellionaires and the willionaires. Daniel Gross decodes the cute terms for you over at Slate.
Samuels' clever terms, including the Trend Commandments, market his services as a hip consultant and his firm Culture Planning to those who sell to the very rich.
Posted by Jill Fallon on April 10, 2006 at 6:27 PM | Permalink | TrackBack
