Vital Radiance

Revlon now has a new line of products that middle-aged and older women - you know, the ones with all the money - will embrace.
And if the buzz continues like it has, they are going to have a great success and Revlon stock will be worth something.

Months ago, Crabby Old Lady wrote in Glitter and Gloss

“…Max, Estee, Christian, Elizabeth, Helena, Germaine, Pierre and all the rest who served her so well in her youth have forsaken Crabby in her dotage. Where is the foundation that covers nature's errors but doesn't cake in the lines? Eye shadow in matte colors of brown and gray without sparklies? Blusher and lip gloss that are brighter than Crabby's skin color, but not by much, and certainly not iridescent?

In the Radiant Elder Women , Crabby Old Lady raves about Vital Radiance in words that will make Revlon executives whoop and holler.

For the past week, Crabby Old Lady has been playing with this new line of cosmetics with as much enthusiasm as when she was a teenager experimenting with makeup for the first time. It’s the best girlie fun she’s had in ages.

What did they do right?

They listened. They made apparently great products that meet real needs. They didn't patronize with false promises. They marketed well.

And because of Crabby's endorsement and because I trust her, I'm going to buy me some. I probably would have ignored the magazine ads.

I'm thinking this is just the beginning of whole new ways of marketing to that sweetest of sweet spots, the middle-aged women. This is just Lipsticking good and smart marketing to women online because the women are talking themselves.

It's customers evangelizing what they see as awesome new product.

If Revlon takes the advice of Ben McConnell and Jackie Huba at Church of the Customer they will be tracking blogs so they can take the best advantage of such word of mouth.