Word of mouse
Are Internet searches overtaking personal recommendations, long considered the best source of word of mouth?
In the travel industry, consumers around the world are turning to the Internet first as they figure out where they want to go on vacation.
As blogs continue to evolve as personal filters, presenting only choice bits and commentary, I expect their recommendations and their slams to become more powerful.
If I weren't a Mac addict, and I were shopping around for a new computer, I sure wouldn't buy a Dell after the Dell Hell Jeff Jarvis experienced.
Word of mouth, word of mouse.
Posted by Jill Fallon on July 13, 2005 at 9:46 AM | Permalink | TrackBack
