Holistic Money & Life Advice Franchise

You've probably never heard of SEI Investments even though it administers $291 billion in assets with offices in 12 countries and more than 2000 employees.

CEO Alfred West Jr wants SEI to become as much of a household name as American Express and he plans to do it with storefront franchises offering financial advice to the 50+ market.

West said the program was launched because he believes that baby boomers are not having their accumulated wealth managed well enough by the myriad stock brokers, insurance agents and estate planners that sell specialty services but do not consider an individual's total needs or goals.

"The baby boomer does have different needs than the previous generation, and the financial service industry is not set up well to cater to this individual," West said.

Under what SEI calls a "holistic" approach, the SEI Wealth Network franchises provide not only financial, estate and risk management but also advice with aging family care, life and career redirection, business transition and philanthropy. Instead of being charged a fee based on a percentage of assets, clients are charged an annual fee based on the complexity of their financial and "life" situation.
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SEI has already opened two franchises and an additional four or five have signed on to become franchises. Locations include Philadelphia, Chicago, Seattle, San Diego and Little Rock, Ark. SEI also runs company-owned wealth management offices in Boston and Philadelphia. SEI uses the offices to help develop services for the franchises.
.....SEI would like to have 200 franchises within four or five years.

Well, they've got the market pegged right.  Most of the money is with the boomers.  Holistic approach works too.  I'm going to watch this one.