Massive blog initiative by IBM

Next week, IBM will introduce the largest ever corporate blogging initiative, inviting any of its 130,000 staff to blog reports Tom Foremski for the Silicon Valley Reporter.

Employees will taught what blogging is, and they will be guided on what is appropriate blogging content. IBM has also set up a wiki, a simple technology that allows groups to collaborate on projects and share knowledge.  

Foremski reminds us that IBM was an early advocate for Linux, cultivating relationships with the open-source developer community which became a significant competitive advantage.

With this massive blog initiative, IBM hopes to extend its influence with online discussions with their tech gurus or evangelism through blogging with the goal of improving IBM's competitive position in key IT markets.

HT Kevin at Lexblog